Recent Blog Posts
Writing the Best Lawyer Bio
A well-written website bio is a critical piece of a powerful online resume. Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website. It’s also understood that the attorney controls this information, so it better… Read More »
Evaluating Law Firm Marketing Vendors
A vendor for one of my clients recently told my client that I really didn’t know anything about their product. They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »
Most Important Question for Client Conversion
If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue. A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market. The… Read More »
Google Adwords for Business Law Firms
The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »
Maximizing Law Firm Inbound Referrals
Over the years, I’ve heard many lawyers make the statement, “Our best clients are ones that are referred by other lawyers.” I think this is probably true for most law firms. I often follow-up with question, “What do you do to increase the number of referrals to the practice.” Common answers are “go to… Read More »
The Best Law Firm Marketing is… Prioritized.
On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor. The answer is always yes… and no. All marketing has value. Even that billboard in the desert you’ve heard so many… Read More »
The Most Important Employee in a Law Firm
Every member of a law firm team plays a significant role in the business’ success… at least they should. But there is one position that is most important, and that is the one that handles new client phone calls and emails. I say this for 2 reasons. First, every piece of revenue comes through… Read More »
6 Critical Questions to Ask Before Buying SEO
There are an endless number of companies offering search engine optimization (SEO) services to law firms today. All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »
Marketing Your Firm’s Charitable Work
There are so many positives that come from doing charitable work. Because of this, I’m a strong advocate of having my law firm clients participate in at least one community service project each year. Below are 4 ways charitable work can positively impact a law firm. But please keep one overriding thought as you… Read More »
Why Your Law Firm Needs Social Media
One of the most common questions I get asked these days is, “Why does my law firm need Facebook and all the other social media stuff?” Attorneys say they don’t care if someone just spent two hours trimming their shrubs, and they certainly aren’t interested in sharing with the world that the line is… Read More »