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The Best Law Firm Marketing is… Prioritized.

By Proven Law Marketing |

On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor.  The answer is always yes… and no.  All marketing has value.  Even that billboard in the desert you’ve heard so many… Read More »

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The Most Important Employee in a Law Firm

By Proven Law Marketing |

Every member of a law firm team plays a significant role in the business’ success… at least they should. But there is one position that is most important, and that is the one that handles new client phone calls and emails. I say this for 2 reasons. First, every piece of revenue comes through… Read More »

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6 Critical Questions to Ask Before Buying SEO

By Proven Law Marketing |

There are an endless number of companies offering search engine optimization (SEO) services to law firms today.  All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »

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Marketing Your Firm’s Charitable Work

By Proven Law Marketing |

There are so many positives that come from doing charitable work.  Because of this, I’m a strong advocate of having my law firm clients participate in at least one community service project each year. Below are 4 ways charitable work can positively impact a law firm.  But please keep one overriding thought as you… Read More »

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Why Your Law Firm Needs Social Media

By Proven Law Marketing |

One of the most common questions I get asked these days is, “Why does my law firm need Facebook and all the other social media stuff?”  Attorneys say they don’t care if someone just spent two hours trimming their shrubs, and they certainly aren’t interested in sharing with the world that the line is… Read More »

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The Most Powerful Question in Business

By Proven Law Marketing |

I’ve been fortunate to participate in hundreds of meetings with attorneys over a good number of years.  I’ve heard and seen some interesting things… and even a few shocking ones.  But there is one meeting that sticks out among almost all others.  It’s the day a lawyer asked me what I’ve since considered the… Read More »

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You Got a Negative Online Review. Now What? (Part II)

By Proven Law Marketing |

(This is the second part of a two-part post regarding how to deal with negative online reviews about your law firm.  For Part I, click here.) Ask the review site to remove the negative review.  Almost all review sites have community guidelines that prohibit hateful, threatening, or even unsubstantiated reviews.  If someone has posted… Read More »

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You Got a Negative Online Review. Now What? (Part I)

By Proven Law Marketing |

There is no shortage of advice on the internet about what to do when your business has received a bad online review.  Notwithstanding all the debate, there is one absolute truth when it comes to negative reviews. If you are in business long enough, you will get one. It could be a very legitimate… Read More »

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The Death of Good Marketing

By Proven Law Marketing |

Marketing is one of the few areas of business where there are truly an infinite number of approaches. Whether your firm generates new clients via the Internet, TV, yellow pages, billboards, or radio, you have tons of choices regarding messaging, imagery, slogans, and all the other things that get potential clients interested in working… Read More »

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