Recent Blog Posts
Creating the Perfect Law Firm Logo
Creating a logo for your law firm should be a fun experience because it’s a positive step toward enhancing the way your practice is viewed by the public. It is also an area ripe for mistakes. Below are several considerations and tips for creating your perfect branding tool. First, logos are important. While your… Read More »
“I treat potential new clients bad.” Yikes!
I had the pleasure of working with one of the Southeast’s premier personal injury plaintiff firms. These lawyers were the absolute cream of the crop when it comes to trial attorneys… capable of delivering massive results for clients. Notwithstanding, they were looking to reduce the millions in referral fees they paid each year and,… Read More »
Always Consider Imperfect Tracking Data
The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns. For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »
Educate Your Staff About the Need for New Business
Law firm support staff often believe their attorneys walk on water. And it’s not difficult to understand why. The receptionist at a law firm has a front row seat to her boss’ expensive car, first class vacations to exotic places, second home on the lake, and cost of tuition at his kid’s private school. … Read More »
Writing the Best Lawyer Bio
A well-written website bio is a critical piece of a powerful online resume. Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website. It’s also understood that the attorney controls this information, so it better… Read More »
Evaluating Law Firm Marketing Vendors
A vendor for one of my clients recently told my client that I really didn’t know anything about their product. They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »
Most Important Question for Client Conversion
If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue. A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market. The… Read More »
Google Adwords for Business Law Firms
The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »
Maximizing Law Firm Inbound Referrals
Over the years, I’ve heard many lawyers make the statement, “Our best clients are ones that are referred by other lawyers.” I think this is probably true for most law firms. I often follow-up with question, “What do you do to increase the number of referrals to the practice.” Common answers are “go to… Read More »
The Best Law Firm Marketing is… Prioritized.
On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor. The answer is always yes… and no. All marketing has value. Even that billboard in the desert you’ve heard so many… Read More »