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Dealing with Negative Law Firm Reviews

By Proven Law Marketing |

(This is an excerpt from my recently published book, The Lawyer Marketing Book.) DEALING WITH NEGATIVE REVIEWS “Looking good is the best revenge.”  Ivana Trump Model & Business Woman Premise If you don’t have at least one negative online review, you will.  It’s the world we live in today and every firm needs a… Read More »

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Creating the Perfect Law Firm Logo

By Proven Law Marketing |

Creating a logo for your law firm should be a fun experience because it’s a positive step toward enhancing the way your practice is viewed by the public.  It is also an area ripe for mistakes.  Below are several considerations and tips for creating your perfect branding tool. First, logos are important.  While your… Read More »

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“I treat potential new clients bad.” Yikes!

By Proven Law Marketing |

I had the pleasure of working with one of the Southeast’s premier personal injury plaintiff firms.  These lawyers were the absolute cream of the crop when it comes to trial attorneys… capable of delivering massive results for clients.  Notwithstanding, they were looking to reduce the millions in referral fees they paid each year and,… Read More »

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Always Consider Imperfect Tracking Data

By Proven Law Marketing |

The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns.  For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »

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Educate Your Staff About the Need for New Business

By Proven Law Marketing |

Law firm support staff often believe their attorneys walk on water.  And it’s not difficult to understand why.  The receptionist at a law firm has a front row seat to her boss’ expensive car, first class vacations to exotic places, second home on the lake, and cost of tuition at his kid’s private school. … Read More »

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Writing the Best Lawyer Bio

By Proven Law Marketing |

A well-written website bio is a critical piece of a powerful online resume.  Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website.  It’s also understood that the attorney controls this information, so it better… Read More »

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Evaluating Law Firm Marketing Vendors

By Proven Law Marketing |

A vendor for one of my clients recently told my client that I really didn’t know anything about their product.  They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »

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Most Important Question for Client Conversion

By Proven Law Marketing |

If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue.  A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market.  The… Read More »

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Google Adwords for Business Law Firms

By Proven Law Marketing |

The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »

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Maximizing Law Firm Inbound Referrals

By Proven Law Marketing |

Over the years, I’ve heard many lawyers make the statement, “Our best clients are ones that are referred by other lawyers.” I think this is probably true for most law firms. I often follow-up with question, “What do you do to increase the number of referrals to the practice.” Common answers are “go to… Read More »

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