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Educate Your Staff About the Need for New Business

By Proven Law Marketing |

Law firm support staff often believe their attorneys walk on water.  And it’s not difficult to understand why.  The receptionist at a law firm has a front row seat to her boss’ expensive car, first class vacations to exotic places, second home on the lake, and cost of tuition at his kid’s private school. … Read More »

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Writing the Best Lawyer Bio

By Proven Law Marketing |

A well-written website bio is a critical piece of a powerful online resume.  Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website.  It’s also understood that the attorney controls this information, so it better… Read More »

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Evaluating Law Firm Marketing Vendors

By Proven Law Marketing |

A vendor for one of my clients recently told my client that I really didn’t know anything about their product.  They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »

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Most Important Question for Client Conversion

By Proven Law Marketing |

If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue.  A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market.  The… Read More »

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Google Adwords for Business Law Firms

By Proven Law Marketing |

The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »

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Maximizing Law Firm Inbound Referrals

By Proven Law Marketing |

Over the years, I’ve heard many lawyers make the statement, “Our best clients are ones that are referred by other lawyers.” I think this is probably true for most law firms. I often follow-up with question, “What do you do to increase the number of referrals to the practice.” Common answers are “go to… Read More »

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The Best Law Firm Marketing is… Prioritized.

By Proven Law Marketing |

On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor.  The answer is always yes… and no.  All marketing has value.  Even that billboard in the desert you’ve heard so many… Read More »

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The Most Important Employee in a Law Firm

By Proven Law Marketing |

Every member of a law firm team plays a significant role in the business’ success… at least they should. But there is one position that is most important, and that is the one that handles new client phone calls and emails. I say this for 2 reasons. First, every piece of revenue comes through… Read More »

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6 Critical Questions to Ask Before Buying SEO

By Proven Law Marketing |

There are an endless number of companies offering search engine optimization (SEO) services to law firms today.  All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »

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Marketing Your Firm’s Charitable Work

By Proven Law Marketing |

There are so many positives that come from doing charitable work.  Because of this, I’m a strong advocate of having my law firm clients participate in at least one community service project each year. Below are 4 ways charitable work can positively impact a law firm.  But please keep one overriding thought as you… Read More »

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