Whether you plan on staying at your first law firm forever, or can’t wait to open your own practice, marketing will be an important part of your career as a lawyer. Gone are the days where doing high quality legal work automatically produced a great income and career advancement. Today, every attorney needs at least a basic understanding of how to market themselves and their services, and some will need a much more sophisticated strategy to reach the highest levels of success in the practice of law.

Learn the most effective marketing strategies for new solo law firms and cover methods to ensure ethical advertising.

• Must Do’s, Must Not Do’s, Should Try to Do’s
• Three biggest marketing challenges for solos
• What products work for small practices

Whether you are opening your own law practice now, or simply have future aspirations to do so, marketing will be a key factor in your short and long-term success. But how will you go about setting, allocating, and measuring the effectiveness of your marketing dollars in the best way possible?

• The importance of, and process for, establishing a marketing budget
• Effectively dividing your dollars between direct lead generation and branding
• What is a realistic ROI for law firm marketing budgets
• What types of products produce the best results in various situations
• Common pitfalls in the marketing decision-making process

For private law practices, the number of internet marketing vendors and sales reps is massive. Each has their own program and pricing, but how do you know what is the right strategy for your firm?

• The best internet marketing options for small law firms
• Effectively evaluating products and vendors by asking the right questions
• The current SEO and PPC landscape for small law firms
• What is a realistic ROI for law firm internet marketing
• How long should good results take to achieve?
• A sample – and specific – internet marketing strategy for the small law practice

Whether your law firm depends entirely on referrals for new client acquisition or has a huge advertising budget designed to attract unknown prospects, every practice needs the right digital marketing strategy. One of the most commonly pitched programs is Pay Per Click (PPC) advertising. But how do you know whether PPC is the right investment for your firm? How much should you spend on it? Should it be managed in-house or by a vendor? How do you set-up a PPC campaign?

• Why every lawyer should be doing at least some PPC marketing
• Benefits of PPC marketing
• Disadvantages of PPC
• To hire a vendor or not… and how to pick one
• Setting up a program for success
• What types of practices benefit most from PPC
• Tracking ROI

In an increasingly digital-first world, a law firm’s reputation hinges on what clients express in online reviews. With the importance of reviews set to grow in the coming years, and the legal market getting more competitive, does your firm have a clear strategy to generate and manage online firm reviews?

• Why an impressive online review profile is critical for today’s law firm
• The most important online review websites for law firms
• Two specific strategies for increasing the volume of your firm’s online reviews
• Effective ways to address negative online reviews
• The attorney’s role in the review acquisition process

Using real-world examples of the best and worst new client intake practices, Matt Starosciak provides a comprehensive look at this critical law firm process. Attendees will leave with proven methods for identifying problems with their firm’s intake, specific ways to train staff, processes for surveying clients about their experience, and other keys to turning leads into high-paying clients.

• Why the intake process is often ignored, and lawyers routinely overestimate its effectiveness
• 5 practices every law firm must implement for success with new client intake
• How to effectively gather lead source information, track it, and use the data to make sound investment decisions
• Creating an exceptional client experience
• 3 tips for maximizing fees during the initial consultation
• Training new and existing staff on how to be the best at new client intake