Recent Blog Posts
The Law Firm CMO Playbook Podcast Has Launched
I’m happy to report that my good friend and colleague Carl Downy and I have created the Law Firm CMO Playbook Podcast, designed to provide valuable insights to managing partners and law firm leaders regarding the ever-challenging task of business development. To listen to our first two episodes on your favorite platform, click here. … Read More »
6 Things Every Lawyer Should Know About AI Search Marketing
There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »
The Law Firm Marketing Metrics Every Managing Partner Should Know
Carl Downey and I recently debated the most important marketing metrics on the Law Firm CMO Playbook Podcast. Catch the episode here. During that discussion, I stood firm on my belief that there are only a handful of metrics that should truly matter to the law firm managing partner or owner. First, you need… Read More »
Why a Fractional CMO Audit of Your Law Firm Can Be So Powerful
When initially engaged, an experienced fractional CMO will conduct a thorough review of every factor that impacts a law firm’s business development efforts. Such a review may take 60–90 days depending on firm size, budget, geographic targeting, and other factors. However, there are really three big areas a skilled CMO will focus on first…. Read More »
Thinking About Selling Your Law Practice? A Fractional CMO Can Help You Command Top Dollar
Don’t Neglect the Marketing By Matt Starosciak Most attorneys who’ve spent decades building a successful law firm don’t want to simply close the doors when they retire. Some pursue internal succession plans. Others look to sell to another firm that can continue serving clients, leverage existing goodwill, and maybe even take the business to… Read More »
Should You Hire a Fractional CMO for Your Law Firm?
A Complete Guide for Managing Partners By Matt Starosciak If you’re considering hiring a fractional CMO for your law firm, you’re likely facing one or more of these situations: Your marketing feels scattered or inconsistent You’re spending significant money but unsure what’s actually working Your firm is growing—and marketing is becoming more complex You… Read More »
Law Firm Leadership Meetings, Retreats, and Events
By Matt Starosciak I recently sent this to a law firm that is looking to create more impactful firm leadership meetings, staff retreats, and events. Hope you find it helpful. _____ I suspect you all have a great deal of experience with the below and know you have already implemented several of them successfully… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »
The Role of the Law Firm CEO
The owner of a small law firm recently asked me to send my thoughts on what his role should be as his firm’s CEO. Below is my response. ———- Below are 7 pillars. They are required to create and maintain the very best law firm. They should also be your focus as a C-Level… Read More »
What to Pay a New Associate?
I recently spoke with a partner at a small, but very successful law firm about his decision to hire a new associate. The partner had identified a young lawyer he really liked, but that person was asking for more than the partner felt he was worth. The question of lawyer pay is a tough… Read More »