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Should Lawyers Discount Fees During Coronavirus 2020?

By Proven Law Marketing |

The following article focuses on the reasoning for and against discounting fees to existing clients.  I will publish a post about the wisdom of offering lower fees to new clients in a couple days. A partner at a long-time law firm client of my consulting business called me this week and asked if she… Read More »

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11 Things Small Law Firms Can Do to Survive Coronavirus 2020

By Proven Law Marketing |

The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world.  How positive or negative those impacts end up being for your law firm will depend largely on what you do now.  Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »

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Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?

By Proven Law Marketing |

A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for.  His cost is $600 per year.  Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »

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Handling Coronavirus Issues at Your Law Firm

By Proven Law Marketing |

The below is an email I sent to my law firm clients about initial steps to take as a result of the Coronavirus.  I will be adding more information to this blog as time goes on. Dear Client, I wanted to touch base with you about how Coronavirus may impact your firm and also… Read More »

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How Inexperienced Lawyers Can Beat the Competition

By Proven Law Marketing |

I was recently talking with a prospective client who had only been out of law school a short time.  He was frustrated and felt that clients would want someone more experienced to handle their most important legal matters. In some ways, he was right.  All things being equal, most smart clients will hire a… Read More »

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Don’t Be Misled By Your Website Company - Award Winning Lawyer

Don’t Be Misled By Your Website Company

By Proven Law Marketing |

Working on behalf of a law firm client, I recently requested that their website hosting company make changes to the contact form that appears on the Contact Us page of their website.  Specifically, I wanted the hosting company to add a required field that asked the submitter “How did you find our law firm?”. … Read More »

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What Makes a Nice Law Office

By Proven Law Marketing |

I was recently asked by an attorney who is opening her own practice about how to set-up her office.  Of course, opinions vary widely on what constitutes a “nice” office, and the below is not meant to provide interior decorating advice, especially since I am quite color-blind.  But I covered quite a bit of… Read More »

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Rules Can Be Broken in Marketing

By Proven Law Marketing |

Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »

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Billboard Marketing for Law Firms… Key Considerations

By Proven Law Marketing |

There are a few big-picture questions that should be answered before investing in billboards to market your law practice.  They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »

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Planning for Marketing Success in 2018

By Proven Law Marketing |

I’m not much of a self-reflection guy.  But I do make time each December to take stock of how my business performed over the past twelve months, and what my plan is for a successful new year. For lawyers, it’s especially important to plan the upcoming year’s marketing strategies before the clock turns midnight… Read More »

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