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What Makes a Nice Law Office

By Proven Law Marketing |

I was recently asked by an attorney who is opening her own practice about how to set-up her office.  Of course, opinions vary widely on what constitutes a “nice” office, and the below is not meant to provide interior decorating advice, especially since I am quite color-blind.  But I covered quite a bit of… Read More »

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Rules Can Be Broken in Marketing

By Proven Law Marketing |

Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »

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Billboard Marketing for Law Firms… Key Considerations

By Proven Law Marketing |

There are a few big-picture questions that should be answered before investing in billboards to market your law practice.  They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »

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Planning for Marketing Success in 2018

By Proven Law Marketing |

I’m not much of a self-reflection guy.  But I do make time each December to take stock of how my business performed over the past twelve months, and what my plan is for a successful new year. For lawyers, it’s especially important to plan the upcoming year’s marketing strategies before the clock turns midnight… Read More »

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Dealing with Negative Law Firm Reviews

By Proven Law Marketing |

(This is an excerpt from my recently published book, The Lawyer Marketing Book.) DEALING WITH NEGATIVE REVIEWS “Looking good is the best revenge.”  Ivana Trump Model & Business Woman Premise If you don’t have at least one negative online review, you will.  It’s the world we live in today and every firm needs a… Read More »

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Creating the Perfect Law Firm Logo

By Proven Law Marketing |

Creating a logo for your law firm should be a fun experience because it’s a positive step toward enhancing the way your practice is viewed by the public.  It is also an area ripe for mistakes.  Below are several considerations and tips for creating your perfect branding tool. First, logos are important.  While your… Read More »

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“I treat potential new clients bad.” Yikes!

By Proven Law Marketing |

I had the pleasure of working with one of the Southeast’s premier personal injury plaintiff firms.  These lawyers were the absolute cream of the crop when it comes to trial attorneys… capable of delivering massive results for clients.  Notwithstanding, they were looking to reduce the millions in referral fees they paid each year and,… Read More »

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Always Consider Imperfect Tracking Data

By Proven Law Marketing |

The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns.  For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »

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Educate Your Staff About the Need for New Business

By Proven Law Marketing |

Law firm support staff often believe their attorneys walk on water.  And it’s not difficult to understand why.  The receptionist at a law firm has a front row seat to her boss’ expensive car, first class vacations to exotic places, second home on the lake, and cost of tuition at his kid’s private school. … Read More »

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Writing the Best Lawyer Bio

By Proven Law Marketing |

A well-written website bio is a critical piece of a powerful online resume.  Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website.  It’s also understood that the attorney controls this information, so it better… Read More »

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