Recent Blog Posts
AI Search Is Changing Legal Marketing Faster Than Most Law Firms Realize
By Matt Starosciak For nearly two decades, law firm marketing revolved around one question: “How do I rank on Google?” That question is still important—but it is no longer the only one that matters. Today, potential clients are increasingly asking ChatGPT, Claude, Perplexity, Gemini, and other AI platforms to recommend attorneys, explain legal issues,… Read More »
Proven Law Marketing Blog Recognized by Feedspot.com as One of Legal Industry’s Best
I’m honored that the Proven Law Marketing Blog has been recognized by Feedspot as one of its 40 Top Legal Marketing Blogs to Follow in 2026. Since 2011, the mission at Proven Law Marketing has been to provide practical, results-driven insights for law firm leaders looking to achieve business development excellence. Whether you’re searching… Read More »
The Law Firm CMO Playbook Podcast Has Launched
I’m happy to report that my good friend and colleague Carl Downey and I have created the Law Firm CMO Playbook Podcast, designed to provide valuable insights to managing partners and law firm leaders regarding the ever-challenging task of business development. To listen to our first two episodes on your favorite platform, click here. … Read More »
6 Things Every Lawyer Should Know About AI Search Marketing
There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »
The Law Firm Marketing Metrics Every Managing Partner Should Know
Carl Downey and I recently debated the most important marketing metrics on the Law Firm CMO Playbook Podcast. Catch the episode here. During that discussion, I stood firm on my belief that there are only a handful of metrics that should truly matter to the law firm managing partner or owner. First, you need… Read More »
Why a Fractional CMO Audit of Your Law Firm Can Be So Powerful
When initially engaged, an experienced fractional CMO will conduct a thorough review of every factor that impacts a law firm’s business development efforts. Such a review may take 60–90 days depending on firm size, budget, geographic targeting, and other factors. However, there are really three big areas a skilled CMO will focus on first…. Read More »
Thinking About Selling Your Law Practice? A Fractional CMO Can Help You Command Top Dollar
Don’t Neglect the Marketing By Matt Starosciak Most attorneys who’ve spent decades building a successful law firm don’t want to simply close the doors when they retire. Some pursue internal succession plans. Others look to sell to another firm that can continue serving clients, leverage existing goodwill, and maybe even take the business to… Read More »
Should You Hire a Fractional CMO for Your Law Firm?
A Complete Guide for Managing Partners By Matt Starosciak If you’re considering hiring a fractional CMO for your law firm, you’re likely facing one or more of these situations: Your marketing feels scattered or inconsistent You’re spending significant money but unsure what’s actually working Your firm is growing—and marketing is becoming more complex You… Read More »
Law Firm Leadership Meetings, Retreats, and Events
By Matt Starosciak I recently sent this to a law firm that is looking to create more impactful firm leadership meetings, staff retreats, and events. Hope you find it helpful. _____ I suspect you all have a great deal of experience with the below and know you have already implemented several of them successfully… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »