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Category Archives: Working with Vendors

Always Consider Imperfect Tracking Data

By Proven Law Marketing |

The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns.  For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »

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Evaluating Law Firm Marketing Vendors

By Proven Law Marketing |

A vendor for one of my clients recently told my client that I really didn’t know anything about their product.  They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »

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The Best Law Firm Marketing is… Prioritized.

By Proven Law Marketing |

On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor.  The answer is always yes… and no.  All marketing has value.  Even that billboard in the desert you’ve heard so many… Read More »

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6 Critical Questions to Ask Before Buying SEO

By Proven Law Marketing |

There are an endless number of companies offering search engine optimization (SEO) services to law firms today.  All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »

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The Most Powerful Question in Business

By Proven Law Marketing |

I’ve been fortunate to participate in hundreds of meetings with attorneys over a good number of years.  I’ve heard and seen some interesting things… and even a few shocking ones.  But there is one meeting that sticks out among almost all others.  It’s the day a lawyer asked me what I’ve since considered the… Read More »

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