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Category Archives: Conversion Tracking

Always Consider Imperfect Tracking Data

By Proven Law Marketing |

The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns.  For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »

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Most Important Question for Client Conversion

By Proven Law Marketing |

If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue.  A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market.  The… Read More »

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The Best Law Firm Marketing is… Prioritized.

By Proven Law Marketing |

On most days, I will receive at least one email from a client that asks, “Is this worth it?” Following their question is an offer they’ve received from a law firm marketing vendor.  The answer is always yes… and no.  All marketing has value.  Even that billboard in the desert you’ve heard so many… Read More »

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The Most Important Employee in a Law Firm

By Proven Law Marketing |

Every member of a law firm team plays a significant role in the business’ success… at least they should. But there is one position that is most important, and that is the one that handles new client phone calls and emails. I say this for 2 reasons. First, every piece of revenue comes through… Read More »

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