Tag Archives: marketing
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »
Law Firm Marketing Investment Decision Process
While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »
Planning for Marketing Success in 2018
I’m not much of a self-reflection guy. But I do make time each December to take stock of how my business performed over the past twelve months, and what my plan is for a successful new year. For lawyers, it’s especially important to plan the upcoming year’s marketing strategies before the clock turns midnight… Read More »
Dealing with Negative Law Firm Reviews
(This is an excerpt from my recently published book, The Lawyer Marketing Book.) DEALING WITH NEGATIVE REVIEWS “Looking good is the best revenge.” Ivana Trump Model & Business Woman Premise If you don’t have at least one negative online review, you will. It’s the world we live in today and every firm needs a… Read More »