Tag Archives: law firm marketing
AI Search Is Changing Legal Marketing Faster Than Most Law Firms Realize
By Matt Starosciak For nearly two decades, law firm marketing revolved around one question: “How do I rank on Google?” That question is still important—but it is no longer the only one that matters. Today, potential clients are increasingly asking ChatGPT, Claude, Perplexity, Gemini, and other AI platforms to recommend attorneys, explain legal issues,… Read More »
6 Things Every Lawyer Should Know About AI Search Marketing
There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »
11 Things Small Law Firms Can Do to Survive Coronavirus 2020
The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world. How positive or negative those impacts end up being for your law firm will depend largely on what you do now. Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »
Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?
A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for. His cost is $600 per year. Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »
Rules Can Be Broken in Marketing
Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »
Billboard Marketing for Law Firms… Key Considerations
There are a few big-picture questions that should be answered before investing in billboards to market your law practice. They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »