Tag Archives: fractional cmo
AI Search Is Changing Legal Marketing Faster Than Most Law Firms Realize
By Matt Starosciak For nearly two decades, law firm marketing revolved around one question: “How do I rank on Google?” That question is still important—but it is no longer the only one that matters. Today, potential clients are increasingly asking ChatGPT, Claude, Perplexity, Gemini, and other AI platforms to recommend attorneys, explain legal issues,… Read More »
Thinking About Selling Your Law Practice? A Fractional CMO Can Help You Command Top Dollar
Don’t Neglect the Marketing By Matt Starosciak Most attorneys who’ve spent decades building a successful law firm don’t want to simply close the doors when they retire. Some pursue internal succession plans. Others look to sell to another firm that can continue serving clients, leverage existing goodwill, and maybe even take the business to… Read More »
Should You Hire a Fractional CMO for Your Law Firm?
A Complete Guide for Managing Partners By Matt Starosciak If you’re considering hiring a fractional CMO for your law firm, you’re likely facing one or more of these situations: Your marketing feels scattered or inconsistent You’re spending significant money but unsure what’s actually working Your firm is growing—and marketing is becoming more complex You… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »