Tag Archives: AI search
AI Search Is Changing Legal Marketing Faster Than Most Law Firms Realize
By Matt Starosciak For nearly two decades, law firm marketing revolved around one question: “How do I rank on Google?” That question is still important—but it is no longer the only one that matters. Today, potential clients are increasingly asking ChatGPT, Claude, Perplexity, Gemini, and other AI platforms to recommend attorneys, explain legal issues,… Read More »
6 Things Every Lawyer Should Know About AI Search Marketing
There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »