Category Archives: Search Engine Optimization (SEO)
Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It
The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »
6 Critical Questions to Ask Before Buying SEO
There are an endless number of companies offering search engine optimization (SEO) services to law firms today. All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »
Marketing Your Firm’s Charitable Work
There are so many positives that come from doing charitable work. Because of this, I’m a strong advocate of having my law firm clients participate in at least one community service project each year. Below are 4 ways charitable work can positively impact a law firm. But please keep one overriding thought as you… Read More »