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Category Archives: Reputation Management

coronavirus law firm marketing

11 Things Small Law Firms Can Do to Survive Coronavirus 2020

By Proven Law Marketing |

The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world.  How positive or negative those impacts end up being for your law firm will depend largely on what you do now.  Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »

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Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?

By Proven Law Marketing |

A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for.  His cost is $600 per year.  Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »

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Dealing with Negative Law Firm Reviews

By Proven Law Marketing |

(This is an excerpt from my recently published book, The Lawyer Marketing Book.) DEALING WITH NEGATIVE REVIEWS “Looking good is the best revenge.”  Ivana Trump Model & Business Woman Premise If you don’t have at least one negative online review, you will.  It’s the world we live in today and every firm needs a… Read More »

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Writing the Best Lawyer Bio

By Proven Law Marketing |

A well-written website bio is a critical piece of a powerful online resume.  Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website.  It’s also understood that the attorney controls this information, so it better… Read More »

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Marketing Your Firm’s Charitable Work

By Proven Law Marketing |

There are so many positives that come from doing charitable work.  Because of this, I’m a strong advocate of having my law firm clients participate in at least one community service project each year. Below are 4 ways charitable work can positively impact a law firm.  But please keep one overriding thought as you… Read More »

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You Got a Negative Online Review. Now What? (Part II)

By Proven Law Marketing |

(This is the second part of a two-part post regarding how to deal with negative online reviews about your law firm.  For Part I, click here.) Ask the review site to remove the negative review.  Almost all review sites have community guidelines that prohibit hateful, threatening, or even unsubstantiated reviews.  If someone has posted… Read More »

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You Got a Negative Online Review. Now What? (Part I)

By Proven Law Marketing |

There is no shortage of advice on the internet about what to do when your business has received a bad online review.  Notwithstanding all the debate, there is one absolute truth when it comes to negative reviews. If you are in business long enough, you will get one. It could be a very legitimate… Read More »

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