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Category Archives: Internet Marketing

What to Know About Law Firm PPC Marketing

By Proven Law Marketing |

I recently started a new Google paid ad campaign for a client and sent her the below email, which is something I’ve been doing to address issues that commonly arise with new programs.  I hope it’s helpful to anyone starting a search engine marketing program for their law firm. The Google ad program is… Read More »

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How Inexperienced Lawyers Can Beat the Competition

By Proven Law Marketing |

I was recently talking with a prospective client who had only been out of law school a short time.  He was frustrated and felt that clients would want someone more experienced to handle their most important legal matters. In some ways, he was right.  All things being equal, most smart clients will hire a… Read More »

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Don’t Be Misled By Your Website Company - Award Winning Lawyer

Don’t Be Misled By Your Website Company

By Proven Law Marketing |

Working on behalf of a law firm client, I recently requested that their website hosting company make changes to the contact form that appears on the Contact Us page of their website.  Specifically, I wanted the hosting company to add a required field that asked the submitter “How did you find our law firm?”. … Read More »

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Google Adwords for Business Law Firms

By Proven Law Marketing |

The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »

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6 Critical Questions to Ask Before Buying SEO

By Proven Law Marketing |

There are an endless number of companies offering search engine optimization (SEO) services to law firms today.  All make big promises of first page Google rankings, along with “risk free” money-back guarantees, exclusivity, superior ROI, and many other offers, all designed to entice you to spend your marketing dollars with them. So how do… Read More »

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You Got a Negative Online Review. Now What? (Part II)

By Proven Law Marketing |

(This is the second part of a two-part post regarding how to deal with negative online reviews about your law firm.  For Part I, click here.) Ask the review site to remove the negative review.  Almost all review sites have community guidelines that prohibit hateful, threatening, or even unsubstantiated reviews.  If someone has posted… Read More »

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You Got a Negative Online Review. Now What? (Part I)

By Proven Law Marketing |

There is no shortage of advice on the internet about what to do when your business has received a bad online review.  Notwithstanding all the debate, there is one absolute truth when it comes to negative reviews. If you are in business long enough, you will get one. It could be a very legitimate… Read More »

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