Category Archives: Best Strategies
Should You Hire a Fractional CMO for Your Law Firm?
A Complete Guide for Managing Partners By Matt Starosciak If you’re considering hiring a fractional CMO for your law firm, you’re likely facing one or more of these situations: Your marketing feels scattered or inconsistent You’re spending significant money but unsure what’s actually working Your firm is growing—and marketing is becoming more complex You… Read More »
Law Firm Leadership Meetings, Retreats, and Events
By Matt Starosciak I recently sent this to a law firm that is looking to create more impactful firm leadership meetings, staff retreats, and events. Hope you find it helpful. _____ I suspect you all have a great deal of experience with the below and know you have already implemented several of them successfully… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »
The Role of the Law Firm CEO
The owner of a small law firm recently asked me to send my thoughts on what his role should be as his firm’s CEO. Below is my response. ———- Below are 7 pillars. They are required to create and maintain the very best law firm. They should also be your focus as a C-Level… Read More »
Maximizing Your Law Firm’s Investment in Video
Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm. Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »
Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It
The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »
Law Firm Marketing Investment Decision Process
While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »
What to Know About Law Firm PPC Marketing
I recently started a new Google paid ad campaign for a client and sent her the below email, which is something I’ve been doing to address issues that commonly arise with new programs. I hope it’s helpful to anyone starting a search engine marketing program for their law firm. The Google ad program is… Read More »
11 Things Small Law Firms Can Do to Survive Coronavirus 2020
The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world. How positive or negative those impacts end up being for your law firm will depend largely on what you do now. Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »
Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?
A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for. His cost is $600 per year. Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »