Category Archives: Best Strategies
Maximizing Your Law Firm’s Investment in Video
Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm. Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »
Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It
The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »
Law Firm Marketing Investment Decision Process
While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »
What to Know About Law Firm PPC Marketing
I recently started a new Google paid ad campaign for a client and sent her the below email, which is something I’ve been doing to address issues that commonly arise with new programs. I hope it’s helpful to anyone starting a search engine marketing program for their law firm. The Google ad program is… Read More »
11 Things Small Law Firms Can Do to Survive Coronavirus 2020
The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world. How positive or negative those impacts end up being for your law firm will depend largely on what you do now. Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »
Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?
A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for. His cost is $600 per year. Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »
Handling Coronavirus Issues at Your Law Firm
The below is an email I sent to my law firm clients about initial steps to take as a result of the Coronavirus. I will be adding more information to this blog as time goes on. Dear Client, I wanted to touch base with you about how Coronavirus may impact your firm and also… Read More »
How Inexperienced Lawyers Can Beat the Competition
I was recently talking with a prospective client who had only been out of law school a short time. He was frustrated and felt that clients would want someone more experienced to handle their most important legal matters. In some ways, he was right. All things being equal, most smart clients will hire a… Read More »
Rules Can Be Broken in Marketing
Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »
Billboard Marketing for Law Firms… Key Considerations
There are a few big-picture questions that should be answered before investing in billboards to market your law practice. They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »