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Category Archives: Best Strategies

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Rules Can Be Broken in Marketing

By Proven Law Marketing |

Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »

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Billboard Marketing for Law Firms… Key Considerations

By Proven Law Marketing |

There are a few big-picture questions that should be answered before investing in billboards to market your law practice.  They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »

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Planning for Marketing Success in 2018

By Proven Law Marketing |

I’m not much of a self-reflection guy.  But I do make time each December to take stock of how my business performed over the past twelve months, and what my plan is for a successful new year. For lawyers, it’s especially important to plan the upcoming year’s marketing strategies before the clock turns midnight… Read More »

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Dealing with Negative Law Firm Reviews

By Proven Law Marketing |

(This is an excerpt from my recently published book, The Lawyer Marketing Book.) DEALING WITH NEGATIVE REVIEWS “Looking good is the best revenge.”  Ivana Trump Model & Business Woman Premise If you don’t have at least one negative online review, you will.  It’s the world we live in today and every firm needs a… Read More »

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“I treat potential new clients bad.” Yikes!

By Proven Law Marketing |

I had the pleasure of working with one of the Southeast’s premier personal injury plaintiff firms.  These lawyers were the absolute cream of the crop when it comes to trial attorneys… capable of delivering massive results for clients.  Notwithstanding, they were looking to reduce the millions in referral fees they paid each year and,… Read More »

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Educate Your Staff About the Need for New Business

By Proven Law Marketing |

Law firm support staff often believe their attorneys walk on water.  And it’s not difficult to understand why.  The receptionist at a law firm has a front row seat to her boss’ expensive car, first class vacations to exotic places, second home on the lake, and cost of tuition at his kid’s private school. … Read More »

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Writing the Best Lawyer Bio

By Proven Law Marketing |

A well-written website bio is a critical piece of a powerful online resume.  Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website.  It’s also understood that the attorney controls this information, so it better… Read More »

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Evaluating Law Firm Marketing Vendors

By Proven Law Marketing |

A vendor for one of my clients recently told my client that I really didn’t know anything about their product.  They provide Google Adwords management services for consumer bankruptcy law firms. While it’s true that sometimes I’m clueless about a vendor’s offering, I actually know more than the average marketing person about paid search… Read More »

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Most Important Question for Client Conversion

By Proven Law Marketing |

If you aren’t asking “What are you trying to achieve?” very early in your initial consultation with a prospective client, you’re hurting your chances of converting that opportunity into revenue.  A quick story. Years ago, I did quite a bit of work for one of the top DUI attorneys in a major market.  The… Read More »

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Google Adwords for Business Law Firms

By Proven Law Marketing |

The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »

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