Author Archives: Matt Starosciak
What to Know About Law Firm PPC Marketing
I recently started a new Google paid ad campaign for a client and sent her the below email, which is something I’ve been doing to address issues that commonly arise with new programs. I hope it’s helpful to anyone starting a search engine marketing program for their law firm. The Google ad program is… Read More »
Should Lawyers Discount Fees During Coronavirus 2020?
The following article focuses on the reasoning for and against discounting fees to existing clients. I will publish a post about the wisdom of offering lower fees to new clients in a couple days. A partner at a long-time law firm client of my consulting business called me this week and asked if she… Read More »
11 Things Small Law Firms Can Do to Survive Coronavirus 2020
The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world. How positive or negative those impacts end up being for your law firm will depend largely on what you do now. Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »
Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?
A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for. His cost is $600 per year. Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »
Handling Coronavirus Issues at Your Law Firm
The below is an email I sent to my law firm clients about initial steps to take as a result of the Coronavirus. I will be adding more information to this blog as time goes on. Dear Client, I wanted to touch base with you about how Coronavirus may impact your firm and also… Read More »
How Inexperienced Lawyers Can Beat the Competition
I was recently talking with a prospective client who had only been out of law school a short time. He was frustrated and felt that clients would want someone more experienced to handle their most important legal matters. In some ways, he was right. All things being equal, most smart clients will hire a… Read More »
Don’t Be Misled By Your Website Company
Working on behalf of a law firm client, I recently requested that their website hosting company make changes to the contact form that appears on the Contact Us page of their website. Specifically, I wanted the hosting company to add a required field that asked the submitter “How did you find our law firm?”. … Read More »