Tag Archives: attorneys
6 Things Every Lawyer Should Know About AI Search Marketing
There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »
Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It
The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »
11 Things Small Law Firms Can Do to Survive Coronavirus 2020
The Coronavirus pandemic of 2020 will have significant impacts on thousands of law firms across the world. How positive or negative those impacts end up being for your law firm will depend largely on what you do now. Below are 11 recommendations for surviving today’s challenging environment and achieving success in the future. Don’t… Read More »