Convincing busy lawyers to take time to evaluate your product or service remains the biggest challenge facing those who sell into law firms. This interactive learning session demonstrates the most effective techniques for separating yourself from the dozens of vendors contacting your prospects each month.

Attorneys are different than every other buyer a sales rep will encounter in his or her career. But once you learn proven communication skills specifically designed to resonate with law firm partners, selling high-dollar deals and closing business faster will become routine components to hitting your goals.

Nothing is more detrimental to the law firm sales process than drawing conclusions based on inaccurate assumptions about budget, decision makers, needs, current ROI, and a prospect's knowledge about your product or service. This session covers the top conclusions to avoid when selling the law firm prospect.

Do you know the things that kill sales to law firms faster than anything else? This presentation discusses the big mistakes to avoid such as easily identifiable sales tactics, overchallenging egos, and focusing too much or too little on the details.

Keep it Simple Simon is never more applicable than in the process of selling to law firms. Learn the most effective ways to prospect, pitch, and close deals with attorneys who are stingy with their time and attention.

This session puts to rest the misconception that lawyers are generally cheap and will do anything to avoid change. After this workshop, you will be a master of putting your product into perspective as a necessary, but relatively small, investment in the success of your prospect’s law practice.