Category Archives: Website Content
Maximizing Your Law Firm’s Investment in Video
Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm. Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »
How Inexperienced Lawyers Can Beat the Competition
I was recently talking with a prospective client who had only been out of law school a short time. He was frustrated and felt that clients would want someone more experienced to handle their most important legal matters. In some ways, he was right. All things being equal, most smart clients will hire a… Read More »
Writing the Best Lawyer Bio
A well-written website bio is a critical piece of a powerful online resume. Even the most highly referred prospective client is going to check you out online, and one of the best places to find information is on your law firm’s website. It’s also understood that the attorney controls this information, so it better… Read More »
The Death of Good Marketing
Marketing is one of the few areas of business where there are truly an infinite number of approaches. Whether your firm generates new clients via the Internet, TV, yellow pages, billboards, or radio, you have tons of choices regarding messaging, imagery, slogans, and all the other things that get potential clients interested in working… Read More »