Category Archives: Pay Per Click (PPC)
What to Know About Law Firm PPC Marketing
I recently started a new Google paid ad campaign for a client and sent her the below email, which is something I’ve been doing to address issues that commonly arise with new programs. I hope it’s helpful to anyone starting a search engine marketing program for their law firm. The Google ad program is… Read More »
Google Adwords for Business Law Firms
The most successful lawyers who do the most sophisticated work usually dismiss the web as a way to generate business. They believe that anything worthwhile must come from a referral, and that anything else is junk. Some of the best campaigns I’ve ever had are the result of my client’s competitors having this mindset…. Read More »