Category Archives: Legal Directories
Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?
A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for. His cost is $600 per year. Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »
Always Consider Imperfect Tracking Data
The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns. For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »