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Category Archives: Legal Directories

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Is a Better Business Bureau (BBB) Membership Worth It for Law Firms?

By Proven Law Marketing |

A 4-attorney law firm client of mine recently asked me if a Better Business Bureau (BBB) membership is something he should continue paying for.  His cost is $600 per year.  Below is my answer, which I thought may be helpful to others. I view the BBB as mostly window dressing and a conversion tool… Read More »

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Always Consider Imperfect Tracking Data

By Proven Law Marketing |

The more marketing strategies a law firm implements, the more difficult it is to determine the success of individual campaigns.  For example, a firm that has strong organic search engine rankings, runs a paid ad program, and utilizes lawyer directory top spots will find it challenging to determine the true source of an “internet… Read More »

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