Category Archives: Law Firm Management
What Your Intake Staff Really Believes About New Clients
Your marketing budget doesn’t decide how many new clients you sign. The person who answers the phone does. Most managing partners pour time and money into advertising, SEO, and referral relationships, then hand the most important moment in the whole process to the newest or busiest person in the office. That moment is the… Read More »
Thinking About Selling Your Law Practice? A Fractional CMO Can Help You Command Top Dollar
Don’t Neglect the Marketing By Matt Starosciak Most attorneys who’ve spent decades building a successful law firm don’t want to simply close the doors when they retire. Some pursue internal succession plans. Others look to sell to another firm that can continue serving clients, leverage existing goodwill, and maybe even take the business to… Read More »
Law Firm Leadership Meetings, Retreats, and Events
By Matt Starosciak I recently sent this to a law firm that is looking to create more impactful firm leadership meetings, staff retreats, and events. Hope you find it helpful. _____ I suspect you all have a great deal of experience with the below and know you have already implemented several of them successfully… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »
The Role of the Law Firm CEO
The owner of a small law firm recently asked me to send my thoughts on what his role should be as his firm’s CEO. Below is my response. ———- Below are 7 pillars. They are required to create and maintain the very best law firm. They should also be your focus as a C-Level… Read More »