Category Archives: Fractional CMO
Why a Fractional CMO Audit of Your Law Firm Can Be So Powerful
When initially engaged, an experienced fractional CMO will conduct a thorough review of every factor that impacts a law firm’s business development efforts. Such a review may take 60–90 days depending on firm size, budget, geographic targeting, and other factors. However, there are really three big areas a skilled CMO will focus on first…. Read More »
Thinking About Selling Your Law Practice? A Fractional CMO Can Help You Command Top Dollar
Don’t Neglect the Marketing By Matt Starosciak Most attorneys who’ve spent decades building a successful law firm don’t want to simply close the doors when they retire. Some pursue internal succession plans. Others look to sell to another firm that can continue serving clients, leverage existing goodwill, and maybe even take the business to… Read More »
Should You Hire a Fractional CMO for Your Law Firm?
A Complete Guide for Managing Partners By Matt Starosciak If you’re considering hiring a fractional CMO for your law firm, you’re likely facing one or more of these situations: Your marketing feels scattered or inconsistent You’re spending significant money but unsure what’s actually working Your firm is growing—and marketing is becoming more complex You… Read More »
The Most Comprehensive Law Firm Fractional CMO Interview Guide
In 2026, law firms of all sizes have made the decision to outsource their marketing to a fractional chief marketing officer, consultant, or business development professional. But how do you choose the right person for such an important job? Below is the most comprehensive list of interview questions to use in the evaluation process…. Read More »