Category Archives: Ethics
Don’t Be Misled By Your Website Company
Working on behalf of a law firm client, I recently requested that their website hosting company make changes to the contact form that appears on the Contact Us page of their website. Specifically, I wanted the hosting company to add a required field that asked the submitter “How did you find our law firm?”. … Read More »
Rules Can Be Broken in Marketing
Marketing is one of the few areas of society and business where the rules regarding political correctness, grammar, and imagery can be broken. In early 2017, Sling TV began running a commercial featuring actor Danny Trejo. The spot is very simple. Trejo is sitting backward in a chair wearing a sleeveless black shirt. The background… Read More »