Category Archives: Branding
Law Firm Marketing Investment Decision Process
While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »
Billboard Marketing for Law Firms… Key Considerations
There are a few big-picture questions that should be answered before investing in billboards to market your law practice. They involve your firm’s overall dollar allocation between branding and direct lead generation campaigns, whether you’re in a rural or metro area, and the types of cases you handle. However, once you do decide to… Read More »
Creating the Perfect Law Firm Logo
Creating a logo for your law firm should be a fun experience because it’s a positive step toward enhancing the way your practice is viewed by the public. It is also an area ripe for mistakes. Below are several considerations and tips for creating your perfect branding tool. First, logos are important. While your… Read More »