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Author Archives: matt@provenlawmarketing.com

Matt Starosciak is an attorney, author, speaker, and legal marketing consultant, and the founder of Proven Law Marketing. He is widely recognized for helping law firms improve client acquisition, marketing performance, and overall business development strategy. Drawing on a unique background that includes practicing law, working in both small and large firm environments, and spending a decade as a top legal industry sales professional, Matt brings a well-rounded perspective to law firm growth. He has implemented comprehensive marketing programs for firms of all sizes, helping them better understand lead generation, intake processes, and return on investment. Matt is the author of The Lawyer Marketing Book, a widely regarded resource on law firm marketing and client development. He is also a frequent speaker and media contributor on topics related to legal marketing strategy, branding, and revenue growth. He earned his J.D. from the University of Houston Law Center and holds a B.A. in Accounting from Michigan State University. Matt is admitted to the State Bar of Michigan and has been recognized for his work in legal marketing, including honors from The Daily Report. Based in the Atlanta area, Matt works closely with a select group of law firms, helping them build scalable marketing systems and position their practices for long-term success.
AI search for law firms

AI Search Is Changing Legal Marketing Faster Than Most Law Firms Realize

By Proven Law Marketing |

By Matt Starosciak For nearly two decades, law firm marketing revolved around one question: “How do I rank on Google?” That question is still important—but it is no longer the only one that matters. Today, potential clients are increasingly asking ChatGPT, Claude, Perplexity, Gemini, and other AI platforms to recommend attorneys, explain legal issues,… Read More »

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top law firm marketing blog

Proven Law Marketing Blog Recognized by Feedspot.com as One of Legal Industry’s Best

By Proven Law Marketing |

I’m honored that the Proven Law Marketing Blog has been recognized by Feedspot as one of its 40 Top Legal Marketing Blogs to Follow in 2026. Since 2011, the mission at Proven Law Marketing has been to provide practical, results-driven insights for law firm leaders looking to achieve business development excellence.  Whether you’re searching… Read More »

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Law Firm CMO Playbook Podcast

The Law Firm CMO Playbook Podcast Has Launched

By Proven Law Marketing |

I’m happy to report that my good friend and colleague Carl Downey and I have created the Law Firm CMO Playbook Podcast, designed to provide valuable insights to managing partners and law firm leaders regarding the ever-challenging task of business development. To listen to our first two episodes on your favorite platform, click here. … Read More »

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ChatGPT Image Jun 25, 2026, 01_18_23 PM

6 Things Every Lawyer Should Know About AI Search Marketing

By Proven Law Marketing |

There’s no question that AI search for law firms (i.e. prospective clients finding lawyers using AI tools) is still in its early stages. The technology is evolving rapidly, and no one has all the answers. However, some facts have already become clear. Below are six of them: 1. Most Law Firms Will Waste Money… Read More »

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most important law firm metrics

The Law Firm Marketing Metrics Every Managing Partner Should Know

By Proven Law Marketing |

Carl Downey and I recently debated the most important marketing metrics on the Law Firm CMO Playbook Podcast.  Catch the episode here. During that discussion, I stood firm on my belief that there are only a handful of metrics that should truly matter to the law firm managing partner or owner. First, you need… Read More »

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law firm marketing audit

Why a Fractional CMO Audit of Your Law Firm Can Be So Powerful

By Proven Law Marketing |

When initially engaged, an experienced fractional CMO will conduct a thorough review of every factor that impacts a law firm’s business development efforts. Such a review may take 60–90 days depending on firm size, budget, geographic targeting, and other factors. However, there are really three big areas a skilled CMO will focus on first…. Read More »

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What to Pay a New Associate?

By Proven Law Marketing |

I recently spoke with a partner at a small, but very successful law firm about his decision to hire a new associate.  The partner had identified a young lawyer he really liked, but that person was asking for more than the partner felt he was worth. The question of lawyer pay is a tough… Read More »

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provideo talent

Maximizing Your Law Firm’s Investment in Video

By Proven Law Marketing |

Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm.  Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »

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Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It

By Proven Law Marketing |

The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »

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Law Firm Marketing Investment Decision Process

By Proven Law Marketing |

While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »

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