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Author Archives: matt@provenlawmarketing.com

Matt Starosciak is an attorney, author, speaker, and legal marketing consultant, and the founder of Proven Law Marketing. He is widely recognized for helping law firms improve client acquisition, marketing performance, and overall business development strategy. Drawing on a unique background that includes practicing law, working in both small and large firm environments, and spending a decade as a top legal industry sales professional, Matt brings a well-rounded perspective to law firm growth. He has implemented comprehensive marketing programs for firms of all sizes, helping them better understand lead generation, intake processes, and return on investment. Matt is the author of The Lawyer Marketing Book, a widely regarded resource on law firm marketing and client development. He is also a frequent speaker and media contributor on topics related to legal marketing strategy, branding, and revenue growth. He earned his J.D. from the University of Houston Law Center and holds a B.A. in Accounting from Michigan State University. Matt is admitted to the State Bar of Michigan and has been recognized for his work in legal marketing, including honors from The Daily Report. Based in the Atlanta area, Matt works closely with a select group of law firms, helping them build scalable marketing systems and position their practices for long-term success.

What to Pay a New Associate?

By Proven Law Marketing |

I recently spoke with a partner at a small, but very successful law firm about his decision to hire a new associate.  The partner had identified a young lawyer he really liked, but that person was asking for more than the partner felt he was worth. The question of lawyer pay is a tough… Read More »

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Maximizing Your Law Firm’s Investment in Video

By Proven Law Marketing |

Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm.  Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »

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Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It

By Proven Law Marketing |

The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »

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Law Firm Marketing Investment Decision Process

By Proven Law Marketing |

While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »

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What Makes a Nice Law Office

By Proven Law Marketing |

I was recently asked by an attorney who is opening her own practice about how to set-up her office.  Of course, opinions vary widely on what constitutes a “nice” office, and the below is not meant to provide interior decorating advice, especially since I am quite color-blind.  But I covered quite a bit of… Read More »

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