Author Archives: matt@provenlawmarketing.com
What to Pay a New Associate?
I recently spoke with a partner at a small, but very successful law firm about his decision to hire a new associate. The partner had identified a young lawyer he really liked, but that person was asking for more than the partner felt he was worth. The question of lawyer pay is a tough… Read More »
Maximizing Your Law Firm’s Investment in Video
Video can deliver a powerful message to prospective and existing clients, opposing counsel, and any number of other persons or organizations that may be evaluating or researching your law firm. Yet, in many cases a lack of planning and clear direction causes law firms to miss the mark on their video production and utilization. … Read More »
Best Ways to Measure Law Firm SEO Success: And Why SEO Companies Don’t Provide It
The best ways to measure the success of a law firm SEO program are below, in order from least effective to most effective: • Content Pages Added to Website • Keyword Rankings • Website Visitors (aka Traffic) • Leads • Qualified Leads • Signed Cases • Revenue In other words, the number of signed… Read More »
Law Firm Marketing Investment Decision Process
While some law firms over-analyze marketing investment decisions (paralysis by analysis) and never spend enough money, the great majority fail to spend sufficient time answering critical questions that ensure a balanced and effective mix of business development products and services. Below is a brief outline of the decision-making process I recommend firms use for… Read More »
What Makes a Nice Law Office
I was recently asked by an attorney who is opening her own practice about how to set-up her office. Of course, opinions vary widely on what constitutes a “nice” office, and the below is not meant to provide interior decorating advice, especially since I am quite color-blind. But I covered quite a bit of… Read More »